9 Rules for Building a Tech Winner

Tony Seba gave a great talk at Google some time ago and lists these 9 rules for building a tech winner. This talk is still a must-hear for any entrepreneur in the high tech area. Here are the main points of his talk:

1. Design products and services that are easy to adopt.
2. Add value not features
3. Focus, win, grow. Repeat.
4. Have a story for your product.
5. Feel the pain, and then develop the products
6. It's a risky world. Sell confidence and not products.
7. Convert champions and not just deals.
8. Choose the right partners and Manage with Clarity.
9. Having succeeded, change or die.

I find #2 the most valuable since it is easy to get carried away by the allure of adding new features. This is especially true in any software product where it is really easy to add new features.